The Unc@nny J@ke

Anonymous asked: The reason your sales are falling is because you are alienating long-time customers like me. Stunts, juvenile writing, and exaggerated art that lacks "realistic" elements is a turn off, The push for diversity is great, in theory, but it will backfire as you lose fans due to the perceived "trendy" nature of the stunt. With the new push, I will be buying just one Marvel book (down from 30 over the last 10 years). Cost is not an issue -quality is. Look at Johns and Fabok for inspiration.

rayegunn:

brevoortformspring:

But our sales aren’t falling.

Not that the OP will believe this. Or if they do, they will find some way to rationalize the sales as not counting. “oh, it’s only doing well because it got a marketing push” is the one I hear most often, as if that invalidates the numbers, or comics have never, ever, been promoted on a TV show or whatever before. Or that the newer readers who responded to that marketing push don’t count for as much as them because they can’t prattle off 50 years worth of continuity trivia. I mostly hear this about Thor. they SO DESPERATELY want to believe the book is a failure so that they can think that they are a majority rather than a very vocal minority, and they come up with all sorts of frankly bizarre rationalizations as to why the sales estimates it’s getting just don’t count and it’s ACTUALLY a failure, despite the sales numbers. So they can go ‘see, Marvel? proof it sucks! now put it back the way it was!’ even though the sales charts don’t indicate it’s a failure at all. I mean, I can understand not liking a new direction, but there has to be a point where you either accept it and go with it, or leave it to the people who ARE enjoying it.

Put me down in rayegunn ’s corner on this argument.

• 18 September 2015
• 33